Our Story
Welcome to Velvetra
Where elegance meets comfort in every design
Velvetra began with a simple idea – to create innerwear that feels as good as it looks. In India, we design for women who value elegance, comfort, and effortless style in their everyday life.
From our first collection, our focus has been on premium fabrics, thoughtful design, and a modern approach to innerwear. We’re inspired by the energy of today’s women and their need for versatile essentials that move with them.
While our journey has just begun, our vision is clear – to be a homegrown brand that sets new standards of quality and style, connecting with women across India and beyond. Velvetra is more than clothing; it’s about confidence, comfort, and celebrating yourself every day.
Our mission is simple..
To craft premium women’s innerwear that blends elegance, comfort, and everyday confidence, designed with care and a focus on quality.
Where It Began
Velvetra was founded by Monika Dham and Vishal Jain in Delhi with a vision to create elegant, comfortable innerwear for women.
We began with just an Instagram presence, focusing on building a community around style and confidence. The response inspired us to think bigger — from curated collections to plans for our first physical outlet.
Our journey has its challenges, but our mission stays strong: to keep evolving and redefining women’s fashion in India.
